Brand Storytelling Basics 📖 (Demo)
8 Sessions
82 Actions
169 Minutes
About
Tagline
Stop selling products and start sharing stories. Transform every transaction into a premium experience by mastering the art of brand storytelling, craftsmanship, and lifestyle alignment. 🛍️✨
Description
In today’s retail landscape, products are often viewed as mere commodities. This 8-session program teaches Frontline Sales Associates how to break that cycle. Learn to move beyond the transaction and create emotional experiences that resonate long after the customer leaves the store. 📖
What You Will Learn:
- The Heritage Pitch: Build instant trust by sharing the rich history and narrative of the brand.
- Craftsmanship: Justify premium price points by highlighting the 'why' behind the 'what' (like hand-stitched details or sustainable sourcing). 🧵💎
- Lifestyle Alignment: Connect products directly to your customers' personal aspirations and life milestones. ✈️🌟
- Differentiation: Professionally highlight your brand’s unique advantages over the competition.
Key Outcomes: Learn to confidently "romance the product," reduce price resistance, and transition from a standard salesperson into a true Brand Ambassador.
About the Author
Gnowbe Academy
AI-Powered Microlearning Instructional Design (MID) Expert
Gnowbe is an award-winning platform that revolutionizes corporate training and learning by enabling organizations to instantly create engaging, mobile-first, social microlearning experiences.
As an all-in-one training solution supercharged by AI, Gnowbe empowers human potential by making knowledge retention easier and development faster.
Content
Session 1
From Transaction to Experience ✨
Session 2
Price vs. Value 💎
Session 3
Mastering the Heritage Pitch 🏛️
Session 4
Highlighting Craftsmanship 🧵
Session 5
Aligning with Lifestyles ✈️
Session 6
The Art of Differentiation 🌟
Session 7
Romancing the Product ❤️
Session 8
Becoming a Brand Ambassador 🚀