Welcome to the In The Making - Raya/JFW/RDI/SS training program! This course is your gateway to mastering the art of high-impact sales through authentic storytelling. Instead of just selling products, you’ll learn to invite customers into the world of our most prestigious labels, from the heritage-rich embroidery of Roemah Kebaya Vielga to the futuristic 3D-printed designs of Singapore Stories.

We will take a deep dive into the unique selling propositions (USPs) of our curated collections. You will explore the sustainable innovations of Nimbu, the bold architectural silhouettes of Studiomoral, and the premium craftsmanship behind Rounn’s sculptural leather bags. By understanding the "why" behind each piece, you’ll be able to position every item as a "must-have" for your customers' specific lifestyles and festive needs.

This program isn't just about product knowledge—it's about action. You’ll develop practical techniques for upselling and cross-selling that feel natural, helpful, and elevating. Throughout the sessions, you will learn how to:

Designed for retail professionals who want to lead with confidence, this training turns you into a sophisticated fashion consultant. Whether you are handling the theatrical designs of Raffles Privato or the vacation-ready drapes of Biasa, you will walk away with the closing techniques and storytelling tips needed to maximize every single customer interaction and make this season a record-breaking success!