Mandai X Singapore Fashion Council Collaboration
3 Sessions
27 Actions
38 Minutes
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About
Tagline
Every stitch carries a heartbeat from the wild. Step into the atelier where Singaporean craft meets nature conservation, transforming curious shoppers into passionate advocates for our living world.
Description
When local fashion visionaries first sat beside wildlife conservationists under the lush canopies of Mandai, a shared dream took root. They saw how threads of organic cotton and recycled weaves could speak for endangered pangolins and vibrant tropical canopies. This program invites you into the very heart of that creative union, uncovering how the Mandai X Singapore Fashion Council collaboration transformed conscious textiles into living tapestries of biodiversity.

As a retail ambassador, you are the crucial bridge in this unfolding story. You are not simply managing displays on the boutique floor; you are the storyteller who breathes life into each artisan piece. When a shopper pauses to admire a hand-printed scarf or an eco-crafted tote, you hold the power to guide them beyond the surface aesthetics, sharing the dedication, sketches, and late-night studio triumphs of homegrown designers who chose to design with purpose.

Across three immersive chapters, you will trace the roots of this unique partnership and master the distinct selling propositions behind each capsule collection. You will learn to articulate the environmental integrity of sustainable materials with ease and genuine warmth. Through floor-tested conversational scenarios, you will transform casual browsing into captivating dialogues that touch hearts and kindle conservation awareness.

By the time you conclude this journey, your presence on the retail floor will radiate confidence and authentic enthusiasm. You will possess the knowledge to address customer inquiries gracefully, close sales effortlessly, and empower every visitor to wear their ecological values proudly. Step forward, embrace these narratives, and help our guests carry home a lasting tribute to wildlife.
About the Author
author
Lily Hamid
Commercial Director, DORS
Content
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Session 1
The Story Behind Mandai x SFC
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Session 2
Collection Highlights and Brand USPs
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Session 3
Product Knowledge in Action